Sponsor visibility - See how long each partner's signage is on screen
In a pilot, ConductVision can be set up to measure how long each partner's signage is on screen in your game video and whether the whole sign is in view, by placement and game. Your partnerships team gets the numbers and the clips behind them.
What a pilot can measure
For the signage you choose, in each game you share.
Time on screen
How long each sign is on screen in each game.
How much shows
Whether the whole sign is in view each time it appears, or part of it is blocked or cut off.
Each placement
Courtside and perimeter boards, the scoreboard and logos on the floor or field, each measured on its own.
Clips
Clips of each partner's signage from the games you share.
Questions from partnerships teams
Does it put a value on the exposure?
No. ConductVision measures time on screen. Your partnerships team decides what that exposure is worth.
Which video does it use?
Game video your team already has and can share with us. The proposal lists the games the pilot covers.
How is it set up for our partners' signage?
You send images of the signage you want measured, and we set ConductVision up to find it in your video.
Pilot - How a pilot starts
A paid pilot covers a set of games and the partner signage you choose. Your team sets the criteria before any results come in. You decide whether to roll out, change the scope or stop.
- You bring
- Game video you already have, and the partners and placements you want measured.
- We set up
- ConductVision to find each partner's signage in your video. Before results go out, a ConductVision engineer measures a sample of your video by hand to check them.
- You get
- Time on screen for each sign by placement and game, the clips behind those numbers, and a final report on whether the pilot met the criteria your team set.
Each pilot starts with a written plan for where video and data are stored, who can see them and when they are deleted.